Sales is a unique bridge between buyers and sellers where sellers sell their product or services to cater the needs of buyers. For selling a product you need to arouse interest and grab attention of buyers who will get attracted only when the advertised product shows some prime benefit. Sales letters are the most customized form of direct-mail marketing. sales letters address the customer by name and need The idea is to offer solutions that speak directly to customer's problems, drafted keeping in mind the sales tactics with seamless messages for easy instant sales.
Some prerequisites: One needs to be thorough with the basic info about the product under sale, including industry, how it helps people, its expertise, benefit of buying the product, existing link of the website if there is any, list of targeted customers and finally some written testimonials from satisfied users of the product.
The art of writing sales letter : It is a thing of beauty. It should be made on professional templates with company’s branding & logo. The best option is to paste the picture of the product accompanied with the description of benefit in bold headlines followed with proposed offer.The offer is ought to direct customer’s actions. For that we need to drop some mail id or contact no. We can also include some incentives for their early responses like some discounts or something free. To make it memorable we can add tips of maintenance of product along with services offered. Above all our aim should be to establish long term relationship with customers which can be done by adding some success stories or testimonials in casual and informal tone.
